Cinemaxx Selects MasterImage 3D for Rollout of 3D Screens in Indonesia
Selects MI-HORIZON3D, High-Brightness Cinema System to Provide Premium 3D Experiences
CINEMACON, Las Vegas & Los Angeles — (March 24, 2013) — MasterImage 3D, provider of pioneering 3D solutions for theaters, announced a partnership with Cinemaxx, a subsidiary of Indonesia’s Lippo Group, to provide 3D cinema systems for Cinemaxx’s rollout of cineplexes across Indonesia.
Indonesian conglomerate Lippo Group is a leading property developer with significant investment in retailing, media, hospitality, financial services, energy, IT, healthcare and education. Cinemaxx, the latest addition to Lippo Group’s entertainment business, will expand the film exhibition industry in Indonesia by opening over 1,000 new screens over the next five years with 3D a prominent component of that experience. Cinemaxx will install its first MasterImage 3D systems in June 2014.
Cinemaxx selected MasterImage 3D for the premium quality of MI-HORIZON3D digital cinema system, recognized for providing bright 3D without sacrificing image quality. MI-HORIZON3D uses a three-beam optical system that eliminates discrepancies between pass-through light and reflected light to create high-brightness 3D with greater clarity and uniformity than two-way beam systems.
“MasterImage 3D and Cinemaxx are committed to provide moviegoers in Indonesia with cutting-edge 3D cinema technology, so every 3D movie experience is at its best,” said Brian Riady, CEO at Cinemaxx. “The high-brightness quality of MI-HORIZON3D combined with MasterImage 3D’s reputation and ownership business model made them a perfect partner for Cinemaxx.”
“Indonesia is a tremendously engaged market for premium 3D viewing with a growing middle class and tech-savvy youth,” said Ray Seok, Vice President of Digital Cinema at MasterImage 3D. “Cinemaxx is highly motivated and well-equipped to capitalize on this opportunity and we are honored to be their partner in bringing the best premium 3D experience together.”
About MasterImage 3D, Inc.
MasterImage 3D provides pioneering 3D solutions for theaters and mobile. With over 6,500 digital 3D cinema systems installed in over 70 countries, MasterImage 3D’s 3D systems offer audiences the brightest, sharpest 3D experience while providing exhibitors a compelling ownership pricing model. It enabled one of the world’s first glasses-free 3D phones and is in development for devices in 2014. Company is headquartered in Hollywood, with offices in UK, Japan, Korea, Taiwan and Brazil.
About Cinemaxx
Cinemaxx is poised to be one of Indonesia’s largest and most preferred motion picture exhibitors with more than 1,000 screens and 150 locations planned across 77 cities. Combining state-of-the-art technology with first-class amenities, Cinemaxx will provide an unparalleled entertainment experience to moviegoers across the nation. MegaMaxx, the giant-screen format of Cinemaxx, will take the Indonesian cinematic experience to the next level by providing moviegoers with immersive audiovisual experiences not yet available in Indonesia. Patrons can experience the epitome of luxury at Cinemaxx Gold, Cinemaxx’s VIP offering, replete with lavish recliner chairs and gourmet F&B offerings served by attendants on call. Cinemaxx is affiliated with the Lippo Group, Indonesia’s largest private services provider.