The latest salvo in the war with the announcement that Samsung would undercut LG’s curved OLED price by releasing at $8999. LG curved OLED on the other hand has gone out at $14999. I guess sometimes it pays to be second.
Samsung, which launched its first 55-inch OLED TV outside of Korea during an event Tuesday in New York, joins rival LG in only releasing curved versions of the new TVs. As CNET reported earlier this month, LG won’t be selling a flat-panel version for the foreseeable future, and neither will Samsung, executives confirmed to CNET on Tuesday.
“Up to now, [we have] no plans,” B.K. Kang, senior vice president of Samsung’s consumer business division, told CNET at the company’s OLED launch. “But if we need to, we can roll it out easily.”
Kang and Y.K. Kim, president and CEO of Samsung Electronics North America, said Samsung has the capability to offer flat-panel OLED TVs, but it chose to introduce curved first because of the experience it gives consumers. If consumers ultimately demand flat-panel OLED TVs, Samsung will introduce them.
“This [curve] makes as immersive a display as you can,” Kim told CNET. Kang, meanwhile, said that Samsung has wanted to release curved TVs in the past, but older display technology wasn’t “bendy” enough. “We have been trying more than 20 years to make curved,” Kang said. “OLED now has curved. We will enhance the size for next year and the next several years.” [Keep reading…]
Source: Cnet.com