Al Reports

Today’s 360 VR Buzz: LEGO Playgrounds: A Mixed Reality Portal Of Innovation

This was a very interesting BUZZ that I found today and wanted to share with you.

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Have you ever wanted to jump through a mysterious portal and travel to a brand new universe where you lose all sense of space and time?

LEGO Playgrounds, LEGO’s latest AR app-based channel, allows you to do precisely that.

The LEGO Playgrounds portal is one of the latest LEGO digital innovations; a connected play experience designed to encourage kids and LEGO fans of all ages to create and interact with the physical and digital worlds.

One of the cool things about LEGO Playgrounds is that it provides a sneak peek into new and evolving LEGO digital experiences.

LEGO is treating LEGO Playgrounds as an experimental testing ground to gain insights and feedback to improve connected play experiences.

“Children today are mastering the art of finding new moments and forms of play and LEGO Playgrounds will provide a ‘live’ opportunity to test and learn directly with them” said Tom Donaldson, Vice President of Creative Play Lab at the LEGO Group.

“It’s truly a unique way to engage with them in a fun and experimental way and bring them close to our innovation process.

Having this direct-link to users creates a win for everybody – sharing the latest play experiences is great fun for children and highly useful for our LEGO design and development teams who can take their feedback and use it to make launch experiences even better and more engaging.”

The first LEGO Playgrounds experiment is LEGO Ninjago AR, an augmented reality gaming experience that detects select physical LEGO Ninjago Dragon Hunters sets and brings them to life.

Current compatible sets include Dieselnaut (#70654) and the LEGO® Ninjago Dragon’s Pit (#70655).

Players can select their favorite Ninjago characters; Jay, Zane, Kai, and Cole, to test ninja skills,

use the power of Spinjitzu to defeat the Dragon Hunters, share power-ups, compare high-scores, and create unique gaming experiences.

Multiplayer mode allows players to play in a shared space thanks to Apple’s ARKit technology, as showcased at WWDC.

While the compatible sets definitely add to the fun of Ninjago LEGO Playground, you can play with or without the LEGO sets.

The LEGO Playgrounds app is free to play, there are no in-app purchases, ads, or marketing messages.

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