“Transformers 3” Breaks 2011 Opening Weekend Record

Transformers: Dark of the Moon has had the biggest opening weekend box-office gross of the year and the 19th biggest overall. How much more will it make and how will upcoming movies compare and effect it? Several movies are coming out in 3D this summer meaning that 3D screens are going to be in short supply.

Transformers: Dark of the Moon dominated the long Fourth of July holiday frame this weekend.  The film had a Fri-Sun debut of $97 million and thus far sits with $161 million since opening late Tuesday night.  It’s expected to end its 6.25-day opening with around $180 million, with a worldwide six-day opening weekend well over $400 million. The picture sold 60% of its tickets in 3D, which is an uptick from the usual 45/55 2D advantage over the last few months.  Point being, if you give teens and older audiences something worth seeing in 3D (as opposed to families with really young kids), they will make the choice to plunk down the extra $3.

The film had a slightly slower start than Revenge of the Fallen ($42 million opening day versus $62 million opening day), but managed to catch up to the derided sequel as the weekend wore on (part 3’s Friday was just $3 million behind part 2’s Friday).  The $97 million Fri-Sun opening was the biggest opening weekend of the year, and the nineteenth-biggest opening weekend ever.  Its $162 million five-day total is the seventh-biggest on record and unseats Spider-Man 2 ($152 million) as the biggest Wed-Sun haul in July 4th history.  If Transformers 3 can make it to $183.6 million by tomorrow, it will have the second-biggest six-day total ever.  As it is, it’s all but guaranteed a spot in the top-five.  Where it goes from here is an open question as always.  The 3D screens will be an endangered species as early as July 22nd, when Captain America opens in 3D and 2D.  The IMAX screens are gone as of July 15th, when Harry Potter and the Deathly Hallows part II unfurls (also in 3D, but it will take most of its 3D screens from Green Lantern and Cars 2).  While Dark of the Moon may not match the $400 million+ domestic haul of Revenge of the Fallen, the $310 million gross of the original Transformers is well within reach, and overseas numbers are already crushing previous Transformers opening records around the world.  It’s too early to say whether it can reach the $1 billion club.  But if Pirates of the Caribbean: On Stranger Tides can parlay ugly and dark 3D into a $1 billion worldwide gross, then surely something that actually provides obvious value for your 3D dollar can make a similar run.

 

 

Source: Huffington Post

 

 

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