TRIDELITY AG Stages the New Nike Soccer Shoes HYPERVENOM

TRIDELITY AG Stages the New Nike Soccer Shoes HYPERVENOM
Credits to TRIDELITY AG Facebook Page.

TRIDELITY AG, the technology leader and pioneer in the field of glasses-free 3D display technology, is now showcasing the new Nike soccer shoes HYPERVENOM at Nike’s Paris flagship store. As with all its products, Nike uses high-quality materials and the newest technologies, so it’s no surprise the company chose a compatible high-tech presentation medium to present its new shoes – the astonishing glasses-free 3D POS solution from TRIDELITY.

ST. GEORGEN, Germany/PARIS, France — Aug. 01, 2013 — TRIDELITY AG, the technology leader and pioneer in the field of glasses-free 3D display technology, is now showcasing the new Nike soccer shoes HYPERVENOM at Nike’s Paris flagship store. As with all its products, Nike uses high-quality materials and the newest technologies, so it’s no surprise the company chose a compatible high-tech presentation medium to present its new shoes — ¬the astonishing glasses-free 3D POS solution from TRIDELITY.

In order to convey to the end user the fascinating experience of wearing the all-new shoe, Nike went for TRIDELITY’s vivid visualization solution. Up and running since the beginning of August, the 3D display is incredibly realistic. Seemingly close enough to touch, a soccer shoe protrudes from the 2×2 (110 inch diagonal) large video wall in the Nike flagship store on the Champs-Elysees in Paris. The specially developed 3D film gives the shoe the appearance of a living and intelligent life-form, with smooth skin like a snake and the cunning of a scorpion. 

The special 3D effect can be admired with the naked eye, without glasses, to a viewing angle of up to 120 degrees. Should anyone doubt the benefits of glasses-free 3D displays, they will certainly find them on this installation: There is hardly a better way to demonstrate the marketing benefits of this technology!

“ We want to surprise the consumer with new technologies and a revolutionary presentation method that offers an advertising experience that matches our clients’ products. We are delighted to be able to demonstrate how good our 3D technology works out with such a worldwide-known athletic goods manufacturer as Nike,” says TRIDELITY CEO Michael Russo.

TRIDELITY has already received other requests for installations, so the company believes this is only the beginning of a trend toward an increased use of glasses-free 3D technology in retail and public areas.

Source: TRIDELITY 

 

 

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