TRIDELITY AG, the technology leader and pioneer in the field of glasses-free 3D display technology, is now showcasing the new Nike soccer shoes HYPERVENOM at Nike’s Paris flagship store. As with all its products, Nike uses high-quality materials and the newest technologies, so it’s no surprise the company chose a compatible high-tech presentation medium to present its new shoes – the astonishing glasses-free 3D POS solution from TRIDELITY.
ST. GEORGEN, Germany/PARIS, France — Aug. 01, 2013 — TRIDELITY AG, the technology leader and pioneer in the field of glasses-free 3D display technology, is now showcasing the new Nike soccer shoes HYPERVENOM at Nike’s Paris flagship store. As with all its products, Nike uses high-quality materials and the newest technologies, so it’s no surprise the company chose a compatible high-tech presentation medium to present its new shoes — ¬the astonishing glasses-free 3D POS solution from TRIDELITY.
In order to convey to the end user the fascinating experience of wearing the all-new shoe, Nike went for TRIDELITY’s vivid visualization solution. Up and running since the beginning of August, the 3D display is incredibly realistic. Seemingly close enough to touch, a soccer shoe protrudes from the 2×2 (110 inch diagonal) large video wall in the Nike flagship store on the Champs-Elysees in Paris. The specially developed 3D film gives the shoe the appearance of a living and intelligent life-form, with smooth skin like a snake and the cunning of a scorpion.
The special 3D effect can be admired with the naked eye, without glasses, to a viewing angle of up to 120 degrees. Should anyone doubt the benefits of glasses-free 3D displays, they will certainly find them on this installation: There is hardly a better way to demonstrate the marketing benefits of this technology!
“ We want to surprise the consumer with new technologies and a revolutionary presentation method that offers an advertising experience that matches our clients’ products. We are delighted to be able to demonstrate how good our 3D technology works out with such a worldwide-known athletic goods manufacturer as Nike,” says TRIDELITY CEO Michael Russo.
TRIDELITY has already received other requests for installations, so the company believes this is only the beginning of a trend toward an increased use of glasses-free 3D technology in retail and public areas.
Source: TRIDELITY