CES is the place for new technology and Paramount pictures and QUALCOMM have announced an unprecedented “Star Trek Into Darkness” app using cutting edge technologies. Gimbal context awareness technologies will be used to deliver exclusive content and advanced real-world game experiences for the “Star Trek Into Darkness” application based on the upcoming film from JJ Abrams.
Gimbal context awareness is an amazing new technology using your phone, it will create incense in area around you and your phone. It will also catalog your interest in various objects in your geo-fenced area. And with image recognition it takes interaction to a whole new level. The Gimbal context awareness system learns from you every time you use it combining location, time and user profile. To see a little bit more about it. Watch the video below.
The system will be showcased in a never before seen way and enable users to automatically engage with a wealth of movie related materials. By utilizing the real-life surroundings to auto complete, integrated missions by employing audio scan geolocation recognition and image recognition functionality. The Apple launch at the end of January. During the second quarter of the Super Bowl the app will allow users to the ability to unlock the first of many surprises during the airing of the, “Star Trek Into Darkness” TV spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus users who register for the app will be automatically entered into sweepstakes for a chance to win a VIP trip to the US premiere to be the first to get the app and into the squeak sweepstakes visit, www.StarTrekMovie.com/CES.
Highlights of the “STAR TREK INTO DARKNESS” app include:
- An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
- An image scan function that enables users to interact with images printed or viewable in the real world;
- A geofencing function for location-based experiences;
- New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
- Exclusive opportunities and special offers only available to app users;
- One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17, 2013.
No purchase necessary. Open to US and Canadian (excl. Quebec) residents age 13 or older. Enter by 1/11/13. For details and restrictions, see Official Rules at www.StarTrekMovie.com/CES.
Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal and Vuforia are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit this link.
Source: Press Release