Today’s Immersive VR Buzz: Lyft Patents Show How AR & VR Could Change Ridesharing

This was a very interesting BUZZ that I found today and wanted to share with you.

Originally posted on:

Calling a Lyft driver is a pretty simple task. You open up the app, make a couple taps, and a driver is on the way to pick you up. 

Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could be used to transform the current rideshare experience.

Two patents, in particular, indicate Lyft’s exploration of AR and VR technology as part of their potential business model.

One patent titled ‘Providing Information To Users of A Transportation System Using AR Elements’, focuses on helping Lyft drivers locate their next client through digital information such as arrows for turn-by-turn navigation,

along with 3D images that depict zones called “drop-off/pick-up location” or “no drop-off/pick-up”, which are determined through customer feedback that Lyft has collected since they first started offering rides.

If you’ve ever used a service like Lyft or Uber, odds are at one point you’ve received a call from your driver who is unable to find you due to a congested pickup point, such as an airport or concert venue.

AR could assist by giving drivers the ability to pick you out of a crowd. You could also use your own smartphone or any type of wearable AR device to find them yourself.

Lyft drivers would access this information through an AR headset, such as a Microsoft HoloLens, Google Glass, or Magic Leap, which would place the digital content directly in the view of the Lyft driver, or through an AR -enabled smartphone.

The second patent, titled ‘Providing A VR Transportation Experience’, focuses on entertainment by immersing passengers in VR experiences that react to the movement of the vehicle; turning,

stopping, bumps in the road, or speeding up would translate to motions in the game world, delivering a deeper sense of immersion as passengers actually feel their virtual spaceship accelerate or digital race car make a hard stop.

The concept behind Lyft’s VR sounds very similar to Audi’s own backseat VR entertainment system, Holoride, which debuted last month during CES 2019 in Las Vegas.

Audi’s platform also revolves around utilizing real-world motions from the vehicle in-game. According to the patent part riders would be able to share their VR experiences with friends and family via social media.

This will most likely be made possible through Lyft’s recent $72 Million dollar purchase of Blue Vision Labs, an AR startup that gives people the ability to collaborate through a shared AR experience.

Order the Insta360 One X here and get a FREE Selfie Stick!
Order the Insta360 One X here and get a FREE Selfie Stick!

What is 360 VR Video?

360 video is a video that is recorded in all directions at the same time with multiple cameras. The videos are stitched together either internally in the camera or externally using special software.

It then forms one spherical video that is controlled by the viewer, enabling them to look up, down, right or left at their discretion.

Is 360 Video Virtual Reality?

I want you to be the judge.

Recommended MicroSD Card for use with the Fusion 360 camera

Recommended MicroSD Card for use with the Fusion 360 camera 

How are you watching your 360 VR Video?

Are you watching on your PC?

Is it Facebook? YouTube? Veer.TV ?

Or better still, are you using your Samsung Galaxy Smartphone with your Samsung Gear VR Headset?

GoPro-Fusion-Tripod-Mount-1_4-20-screw-thread for GoPro Fusion

Or are you using another smartphone with a Google Cardboard? Google Daydream?

Leave a comment below. Let us know what you like or don’t like. If you have seen a 360 VR video that you think is awesome, tell us, and we will feature it.

What type of VR Headset do you own? Or do you watch with your computer? Smartphone?

Do you have a VR camera? Ricoh Theta S? Ion360?  Samsung 360 gear? Insta360?

And if you are looking for 360 Video Production Services, contact Al Caudullo [email protected]

With 37 years of Media experience, we can Deliver More for You in 360 Video. Click here to see what our customers say about our work

Utilizing state of the art technology, Al Caudullo, and his team has been delivering award-winning compelling productions spanning the globe. Exotic destinations blended with unique cultural experiences give viewers an experience like no other.

From vibrant American cities like San Francisco and Las Vegas to the isolated mountains of Mongolia. From ancient civilizations of Cambodia and Myanmar to the lush resorts of Southeast Asia and beyond. All from the comfort of your living room.

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