Today’s Immersive VR Buzz: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

This was a very interesting BUZZ that I found today and wanted to share with you.

Originally posted on:

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the House of Hoops by Foot Locker store on the Hollywood & Highland Center in Los Angeles.

James shared a video of the AR experience via Twitter, garnering more than 1.25 million views through his tweet alone, according to a Snap spokesperson.

Foot Locker customers in Los Angeles can activate the experience through Snapchat by scanning the Snapcode, which brings a digital doppelganger of King James into the camera view.

From there, the player appears to burst forth from the advertisement, dunking on a virtual basketball goal.

You can try it out yourself by scanning the Snapcode (below) and then pointing the camera at the Lebron James illustration (also below).

Digital agency Fishermen Labs developed the experience along with Snap using Snapchat’s marker-based technology, which is available through the Lens Studioplatform.

Augmented reality has already become a popular technology for the NBA and its teams.

The NBA AR app was among the first ARKit apps to hit the App Store, and the league has since added more capabilities to the app and ported it to Android via the ARCore toolkit.

In addition, the Dallas Mavericks, Los Angeles Clippers, and Sacramento Kings have deployed their own AR experiences.

In fact, former NBA star and ever-present pitchman Shaquille O’Neal has emerged as the de facto augmented reality godfather of basketball,

helping the NBA and Magic Leap introduce the NBA app for Magic Leap One and immersing himself in an on-air AR animation via his role as talking head for TNT’s NBA coverage. So watch out, Shaq, because King James is mounting a challenge to your AR throne.

Order the Insta360 One X here and get a FREE Selfie Stick!
Order the Insta360 One X here and get a FREE Selfie Stick!

What is 360 VR Video?

360 video is a video that is recorded in all directions at the same time with multiple cameras. The videos are stitched together either internally in the camera or externally using special software.

It then forms one spherical video that is controlled by the viewer, enabling them to look up, down, right or left at their discretion.

Is 360 Video Virtual Reality?

I want you to be the judge.

Recommended MicroSD Card for use with the Fusion 360 camera

Recommended MicroSD Card for use with the Fusion 360 camera 

How are you watching your 360 VR Video?

Are you watching on your PC?

Is it Facebook? YouTube? Veer.TV ?

Or better still, are you using your Samsung Galaxy Smartphone with your Samsung Gear VR Headset?

GoPro-Fusion-Tripod-Mount-1_4-20-screw-thread for GoPro Fusion

Or are you using another smartphone with a Google Cardboard? Google Daydream?

Leave a comment below. Let us know what you like or don’t like. If you have seen a 360 VR video that you think is awesome, tell us, and we will feature it.

What type of VR Headset do you own? Or do you watch with your computer? Smartphone?

Do you have a VR camera? Ricoh Theta S? Ion360?  Samsung 360 gear? Insta360?

And if you are looking for 360 Video Production Services, contact Al Caudullo [email protected]

With 37 years of Media experience, we can Deliver More for You in 360 Video. Click here to see what our customers say about our work

Utilizing state of the art technology, Al Caudullo, and his team has been delivering award-winning compelling productions spanning the globe. Exotic destinations blended with unique cultural experiences give viewers an experience like no other.

From vibrant American cities like San Francisco and Las Vegas to the isolated mountains of Mongolia. From ancient civilizations of Cambodia and Myanmar to the lush resorts of Southeast Asia and beyond. All from the comfort of your living room.

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