Something no one really saw coming may change the cost of 3D movies for cinema goers in the near future.
One of the major theatre companies in hollywood has just changed some of their policies that will be inforced in May of 2012. In a letter, Sony Pictures Entertainment has notified theater owners that it will no longer pay for 3D glasses, marking a major policy shift. This big shock has started the rumor mill saying that many other studios are considering this idea as well.
“This is an issue that has to be resolved between us and our exhibition partners. We are trying to give them a very lengthy lead time in regards to the change in policy,” Sony worldwide president of distribution Rory Bruer said.
Many theatre owners are not feeling too happy about this change since they’ve already spent enough money in converting their screens to 3D. According to one source in the exhibition community, they believe that they shouldn’t have to incur the cost of supplying glasses too.
The price tag for 3D glasses is another shock with studios spending five to ten million dollars worldwide for a single film, but most of the cost is incurred in the North American marketplace.
Source: www.hollywoodreporter.com
Have a question for the 3DGuy?
Please leave a comment and we will reply to you.
Please leave a comment and we will reply to you.
Copyright ©2011 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change. Al Caudullo is not responsible for errors or omissions.