Avatar’s James Cameron says Step it up to Hollywood’s poor 3D green lights

Most of you know now that Cameron’s Avatar has crowned the filmmaker once again with the Worlds highest grossing movie of all time earning a whopping 3 billion dollars at te box office. While this position has contributed greatly to the traction 3D cinema currently spellbinding entertainment consumers, there is on glaring drawback in Mr. Cameron’s opinion, companies jumping on the 3D bandwagon and putting out horrible conversions.

Movies like Clash of the Titans andThe Last Airbender were shot in traditional 2D and converted into 3D after seeing Avatar’s success.

“I think it’s horrible and absolutely the wrong way to go,” Cameron said before the re-release of Avatar in 3D with added footage.

“I think it’s a quick, knee-jerk reaction to seeing the gold rush happen and the studios just wanted to jump in on it and that’s the only way they could do it. It’s the studio making the decision and then handing it over to some company to process it through a sausage grinder and come up with some kind of faux 3D, or a 2 1/2D mess,” he added.

The interesting footnote is he plans on re-releasing 1997’s Titanic in a 3D redux. Cameron fully admits that the conversion will be a “2.9D”, but goes on to add, “We won’t succeed. It will wind up being 2.9D, but it will still be .9 better than the 2D we released before. These other slapdash conversions, where they are not spending the time and money and not involving the filmmaker, are like 2.2D,” The Herald Sun quoted the 55-year-old filmmaker as saying.

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