Yesterday Cooliris and Starcom MediaVest Group began their 3D advertising campaign on the iPad to promote the new Samsung Galaxy.
“Built using Cooliris’s award-winning 3D technology, the ad has been created using innovative lighting, shading, parallax and motion effects to create a truly immersive, interactive and memorable experience for the user.”
Milton Elias, Head of Mobile, Starcom MediaVest Group, said of the campaign. “As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients. Cooliris’s 3D media ads take mobile/tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.”
Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, “We believe this to be an industry first. Starcom is looking for innovation in all of its available media channels and we’re proud that InMobi’s technology platform, in conjunction with Cooliris 3D ad technology, has enabled Starcom to bring this innovative campaign to market in this way.”
The advertisement looks interesting, to be sure. Some what I saw on the promotional video on the original source (which you can click below) the ad allows you to turn the Galaxy around on the screen and inspect it very closely. It mimics the apps and features of the Galaxy as if it is really in your hands. It’s a cool campaign that I am sure many other companies will soon employ. Mainly because you can feel as if you’re truly inspecting the device but saving you a trip to the store.
Source: PR Newswire
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