IBC2015 celebrates major Ultra HD achievements by global media and entertainment industry leaders and the technology vendors who support them.
The 4 kilometer run will be held at IBC on Saturday 12 September 2015. Elemental Technologies, together with co-founding sponsor Ericsson, is using the 4K 4Charity Fun Run to raise funds for CARE. The organisation aims to fight global poverty and focusing on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.
As of 14 August 2015, the Corporate Challenge Leaderboard Standings for the 4K 4Charity Fun Run showed that there were 46 companies participating with 91 registered participants. Registration donations currently stand at €2,300 with corporate sponsorship donations at €21,600.
Read more: Rapid TV News